Diamond Producers Association in the news

Jean-Marc Lieberherr and Kara Ross   DPA CEO Jean-Marc Lieberherr & Gemologist Kara Ross on Why Diamonds Are a True Gift of Nature
You Tube
28 March 2017
 Screenshot of article with photo of Jean-Marc Lieberherr   Bringing Diamonds to a New Generation
14 March 2017
Bloomberg TV interview with Lucara CEO William Lamb   Lucara Diamond CEO Sees Positive Sentiment Across Board
7 March 2017
Screenshot of article iwth photo of Jan Nielsen   The incredible magic of diamonds
Portland Tribune
23 February 2017
Screenshot of article with photo of Jimmy Kimmel holding an Oscar   ABC Sells Out Its Oscars Inventory, With 30-Second Spots Costing Up to $2.5 Million
17 February 2017
 Screenshot of article with still from Real is Rare ad   Diamonds to share Oscar-night Limelight
16 February 2017
Screenshot of article with photo of diamonds   DPA to launch generic marketing in India by September 
The Times of India
16 February 2017
Screenshot of article with photo of DPA CEO Jean-Marc Lieberherr and IDE President Yoram Dvash   DPA to launch another US Campaign in September 2017, secures Oscars spot
The Israeli Diamond Industry
16 February 2017
 Screenshot of article with pic of diamond   Diamonds make the world a better place
13 February 2017 
 Screenshot of article with photo of CEO Jean Marc Lieberherr   DPA to Scrutinize Synthetic Detection Machines
8 February 2017
 Screenshot of article with picture of DPA Chairman Stephen Lussier   Diamond marketing regains strength
Hong Kong Jewellery Magazine
January 2017 
 Screenshot of article with photo of Bruce Cleaver   De Beers CEO Talks Diamonds and Millennial Marketing
The Diamond Loupe
9 January 2017  
 Screenshot of JCK article   "Real Is Rare": Changing the Diamond Narrative
12 December 2016
 Screenshot of AGS article   Real is Rare—Engaging Millennials Through Storytelling
American Gem Society
6 December 2016
;Screenshot of article incl pic of man giving a piggy back   Diamonds: ‘Real Is Rare’ Bows As WSJ Highlights Synthetic Threat
The Centurion
9 November 2016
Still of video with Nick Cannon   Why Nick Cannon Is Talking About Diamonds
National Jeweler
3 November 2016
Nick Cannon photo   Actor/Director Nick Cannon Interviews Couples in New DPA Movie
Idex online
3 November 2016 
NIck Cannon interviewing a couple   Nick Cannon Makes Video for Diamond Producers Association: "Why Real is Rare"
The Diamond Loupe
3 November 2016
 Headline and photo from ad of female lying down holding diamond jewelry   What 'Real is Rare," the Diamond Industry's new campaign, says about marketing luxury to millennials
19 October 2016
 Headline and part of picture from Centurion article about DPA campaign   New ‘Real Is Rare’ Campaign Departs From Standard Diamond Marketing Fare
The Centurion
11 October 2016  
 Article headline and first two paras   DPA Campaign Focuses on Imperfect Relationships
9 October 2016 
 Headline and photo from ad of young lady holding diamond jewellery while lying down   How “Real Is Rare” Hopes to Reinvent Diamond Advertising
7 October 2016
Headline and picture of millennial couple   The diamond industry is aiming its new ads at millennials who aren’t that into marriage
7 October 2016
 Headline and screenshot from Ad of couple   What the New Campaign Promoting Diamonds Looks Like
National Jeweler
7 October 2016
 Headline of WWD article   Can the Jewelry Industry Stoke Millennials’ Interest in Diamonds?
A new campaign looks to tempt the age group, using saucy imagery and authenticity in an attempt to speak the Millennial language.
7 October 2016
 Screenshot of Headline in Adweek   The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment
Ad Week
6 October 2016
Headline of article and aerial photo of Kimberley mine    'It's a very transparent industry': Petra boss Johan Dippenaar on mining diamonds
Daily Telegraph
25 September 2016
Screenshot of article with photo of Deborah Marquardt   Deborah Marquardt Is DPA Chief Marketing Officer
8 September 2016
Screenshot of article showing pink diamond    The goal of the DPA is to strengthen the fundamentals of the diamond industry, from mine to market – Jean-Marc Lieberherr, DPA CEO
Rubel & Ménasché (Interview by Marianne Riou, Part 2 of 2)
8 September 2016
 Screenshot of article with photo of Lieberherr   Diamond Producers Association CEO Lieberherr Talks "Real is Rare" in Run-Up To Launch
The Diamond Loupe
5 September 2016
Stephen Lussier Jean-Marc Lieberherr David Lamb at JCK presentation    We see this marketing platform as an industry program” – Jean-Marc Lieberherr, DPA CEO
Rubel & Ménasché (Interview by Marianne Riou, Part 1 of 2)
1 September 2016
      7 Questions on Diamond Marketing Demand
National Jeweler
17 June 2016
    Why the Diamond Producers Association chose Real is Rare
15 June 2016
    Diamond Producers Association courts millennials
Financial Times
2 June 2016