‘REAL IS RARE’ – US CAMPAIGN ADS

WILD AND KIND

RUNAWAYS

Real is Rare is the DPA’s new communication platform for the diamond category which aims to help the industry re-ignite demand from the millennial consumer. This trade portal explains what the campaign is all about and how you can participate in building awareness and educating your customers

'Real is Rare'

See the ads and find out all you need to know about the new ‘Real is Rare’ campaign.

The Facts

What makes diamonds real and rare.

Downloadable Assets

Download links to the ads, campaign information and training materials.